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Microsoft
PowerPoint
Microsoft PowerPoint is a popular presentation program widely used by
businesses, educators and trainers. The program allows for comparing and
merging changes in presentations, the ability to define animation paths
for individual shapes, multiple slides, a "task plane" to view
and select text and objects on the clipboard, automatic "photoalbum"
generation, and the use of "smart tags" allowing people to quickly
select the format of the text copied into the presentation.
PowerPoint was originally developed by Bob Gaskins, a former Berkeley
Ph.D. student who envisioned and easy-to-use presentation program that
would manipulate a string of slides. In 1984, Gaskins joined Forethought,
a failing software firm and hired a software developer, Dennis Austin.
Their prototype program, called Presenter, was later renamed PowerPoint
(as the previous name risked intellectual property rights violations.)
PowerPoint 1.0 was released in 1987 for the Apple Macintosh. It ran in
black and white, generating text-and-graphics pages that a photocopier
could turn into overhead transparencies. Later, in 1987, Forethought and
PowerPoint were purchased by Microsoft for $14 million. In 1988, the first
Windows and DOS versions were produced. PowerPoint has since been a standard
part of the Microsoft Office suite of applications.
Supporters and critics generally agree that PowerPoint's ease of use can
save a lot of time for people who otherwise would have used other types
of visual aid -- hand-drawn or mechanically typeset slides, blackboards
or whiteboards, or overhead projections. However, this same ease is the
root of many of the greatest criticisms of the program. In his essay The
cognitive style of PowerPoint, Edward Tufte critiques many emergent
properties of the software:
- "Its
use to guide and reassure a presenter, rather than to enlighten the
audience."
- "Unhelpfully
simplistic tables and charts, resulting from the low resolution of computer
displays."
-
"The outliner causing ideas to be arranged in an unnecessarily
deep hierarchy, itself subverted by the need to restart the hierarchy
on each slide."
-
"Enforcement of the audience's linear progression through that
hierarchy (whereas with handouts, readers could "
-
"Poor typography and chart layout, from presenters who are poor
designers and who use poorly-designed templates and default settings."
-
"Simplistic thinking, from ideas being squashed into bulleted
lists, and stories with beginning, middle, and end being turned into
a collection of disparate, loosely disguised points. This may present
a kind of image of objectivity and neutrality that people associate
with science, technology, and "bullet points".
Sources:
http://en.wikipedia.org/wiki/PowerPoint
http://www.sociablemedia.com/articles_dispute.htm
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